I’ve been thinking about Facebook’s Beacon a lot lately. And i’ve been playing with some services out there, like Lemonade, that let me share what I’ve purchased.
Facebook Beacon actually has the right vision but it has two main drawbacks:
1. Default behavior is opt-in. It should be opt-out by default. No brainer
2. And Facebook Beacon only works with sites that have a relationship with Facebook.
Dave Winer thinks we should own our own data. He’s right of course but I would also be happy with a site that securely uses my username/password data for all of my favorite web sites.
And then let me share that data with my friends as I see fit. For example, I would by happy to share my Amazon purchases over the years. And I would love to see my friends Amazon history as well. I would also be happy to share all restaurants that I’ve dined at with my credit card history.
For starters this would provide a superior product review service. Hands down.
But I’m even more excited about all the other things you can do with this data set. It would make my social network richer and it would add a lot more depth to my online experience.
I like those opportunities better than using my data for advertising right now.
One of things that makes Tumblr so addictive is its ease of use. The Tumblr bookmarklet is magical. It’s too easy to grab a photo, quote or link and then post on your tumblelog.
Many folks start using Tumblr by ingesting their various personal feeds (flickr, twitter, etc) to get going. Then when they start using the bookmarklet their tumblelog’s become amazing.
The thing that was less obvious to me initially is the Tumblr notion of ReBlogging. But now I totally get it. And I love ReBlogging. It’s a simple way of sharing content you discover on other tumblelogs and add commentary.
I’ve written in the past about why I enjoy blogging so much.
And today I had another fun reminder.
Out of the blue this morning, I received an email from Jonathan Rothman who plays in the band, the Long Winters. I don’t know him personally but he saw my earlier blog post and reached out. He thanked me for spreading the word. And he wanted to introduce me to someone that he thought I would find interesting.
This would never have happened if I wasn’t blogging or if he wasn’t reading blogs.
It also turns out that Jonathan is also a new blogger as well. Very cool.