Facebook Beacon

I’ve been thinking about Facebook’s Beacon a lot lately. And i’ve been playing with some services out there, like Lemonade, that let me share what I’ve purchased.

Facebook Beacon actually has the right vision but it has two main drawbacks:

1. Default behavior is opt-in. It should be opt-out by default. No brainer

2. And Facebook Beacon only works with sites that have a relationship with Facebook.

Dave Winer thinks we should own our own data. He’s right of course but I would also be happy with a site that securely uses my username/password data for all of my favorite web sites.

And then let me share that data with my friends as I see fit. For example, I would by happy to share my Amazon purchases over the years. And I would love to see my friends Amazon history as well. I would also be happy to share all restaurants that I’ve dined at with my credit card history. 

For starters this would provide a superior product review service. Hands down.

But I’m even more excited about all the other things you can do with this data set. It would make my social network richer and it would add a lot more depth to my online experience.

I like those opportunities better than using my data for advertising right now.

What do you think?