Some thoughts about Apple textbooks

Much has been written about apple’s proprietary approach to the textbook business.

I think the critics have a point.

But there are three important things that apple is worth talking about and applauding

1. They have created the most useful and most successful tablet ever. Microsoft has been working on for years. Android tablets are still a mess. Yesterday @parislemon wrote that apple sold 3x as many iPads as Kindle Fire. Considering the relative price point this supports my claim that apple has the best tablet. Period.

2. Schools. Apples original market success was in education. That where I got my first Mac. My friend danl lewin pioneered this business for apple back in the day and as a result it’s in their DNA. Middle and high schools all over the country are rolling out iPad trials. My daughters is in 7th grade. Their entire grade got iPads this year. It’s a smashing success as far as I can tell and the apps are fairly limited. They use it for google docs, various creative apps and of course Wikipedia.

3. Digital Textbooks. I’ve seen a lot of digital textbook efforts over the years. They fall into largely three camps.

-analog business model and price point with little/no ux breakthroughs to take advantage of the platform

-disruptive price point but hit or miss content and poor ux

-analog business model and price point and crappy ux

Apple is promising to change the price point *and* deliver a beautiful breakthrough in user experience.

http://www.apple.com/education/ibooks-textbooks/

I have often pointed out areas where apples policies have pissed me off (app store review process, inability to replace search engine on iPhone, drm back in the day etc etc).

And i will continue to call them out.

But we are early days in textbook 2.0. I’m happy to see apple at work in this space.

(excuse lack of links and typos. wrote this in the back of a cab on my phone)

I think their decision to artificially promote Google Plus pages above more relevant pages on competing social networks is the modern-day equivalent of the ’90s era search engines turning their homepages into “portals”. A search engine should be designed to send users quickly and accurately away to whatever sites on the Internet they’re looking for. The ’90s-era search engine portals blew this, because the whole portal idea was to keep users on their sites rather than send them away. This Google Plus integration is the same thing — an attempt to keep users on Google.com for another page view or two.

Daring Fireball Linked List: Google’s Problem: Relevance

Exactly right. That’s what I meant when I wrote this a year ago. Google won search because they prioritized the best answer above anything else. They have crossed that line and it will hurt. 

The bottom line is Boxee Live TV works. Plug in the dongle to bring live, somewhat traditional content to the Boxee Box. It’s that simple. Sure, most HDTVs already have a ATSC tuner built-in but using it is often a hassle. Boxee Live TV is as easy as the rest of the media stream. The Boxee Box was already the best device to rid oneself from the chains of subscription TV. Now it’s just that much better.

Wanted: an app that tells me if this food is good for me

For the last few years I’ve tried to eat better.

We buy things locally grown and organic whenever possible.

But finding and eating things that are good for you isn’t easy.

I’m a vegetarian and I’m always looking for ways to get protein. I found this vegetarian hamburger mix the other day in Whole Foods. I was in a hurry with the kids but since it was Whole Foods, i threw it in my basket and brought it home.

Later in the week I decided to try it out. I peeked at the ingredients and saw this

I have no idea what Methylcellulose means. And I don’t know what “natural flavors” means. And that amount of Sodium doesn’t seem right to me either. 

I’m gonna take the time to research this product later today. But I should be able to do this before I buy it. And like most people I don’t have time to do a lot of research everytime I want to buy food.

Instead, I’d love a crowd sourced mobile app to solve this for me. Or please let me know if one exists. 

Any other advice on finding healthy stuff to eat?