To that end, the proliferation of Twitter logos and language on news and talk shows and now “The X Factor” is not an accident; it is the product of a strategy that started nearly three years ago with the hiring of Chloe Sladden, a former vice president at Current TV, who put Twitter messages on screen during the 2008 presidential election.
Twitter and TV Get Close to Help Each Other Grow – NYTimes.com
Chloe is absolutely awesome.