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Our job is no longer to sell folks things they want to hear. They want an experience and to identify themselves as part of a community. Ownership then becomes a way of them supporting your community through investing in that community. Fostering that in an honest, transparent and “non-gross” way takes a combination of gracefulness, creativity and not taking oneself too seriously, while still taking art and music seriously.

hypebot: Indie Label Asthmatic Kitty Shares “What Is Working?”

I love this quote. It’s from the indie label behind Sufjan Stevens & I Heart Lung.