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Boxee is a browser optimized for the 10 ft experience. Much like mobile browsers on phones, Boxee renders the content it finds on the web in a way that optimizes it for the device it runs on (in Boxee’s case that is the TV). Boxee is also an RSS reader optimized for the 10 ft experience. Content owners may initially see broswers and RSS readers optimized for TV viewing as disruptive and threatening, but just like mobile browsers are the friend of content owners, so are TV browsers.