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January 15, 2012by bijansabet

We believe strongly that the company is going to be reflected in the product and vice-versa,” Mr. Dorsey said. “The internal matches the external and the external matches the internal, and if we can’t provide a clean, simple, well-designed experience in here, it’s not going to be reflected in our identity. It’s in our DNA

Design Sets Tone at Square, a Mobile Payments Start-Up – NYTimes.com

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