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I distinctly remember switching from AltaVista to Google back in 2000 in no small part because it was blazing fast. To me, performance is a feature, and I simply like using fast websites more than slow websites, so naturally I’m going to build a site that I would want to use. But I think there’s also a lesson to be learned here about the competitive landscape of the public internet, where there are two kinds of websites: the quick and the dead.