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April 7, 2011by bijansabet

Additionally, Mr. Applbaum said his company could measure the success of that Twitter marketing spend because Radio Shack saw wireless-platform sales increase double digits in the three days that followed the promoted trend. “The ROI on this social-media initiative was stratospheric for us,” Mr. Applbaum said.

Twitter to Offer Marketers Geo-Relevant Ads, Other New Tools | Special: Digital Conference – Advertising Age

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