So think about this: a version of Apple’s app store for Apple TV. This could serve as a basic game platform for Apple–not so basic if the company beefs up the graphic chip in the device. Moreover, apps for Apple TV could offer the sort of info snacking that iPhone apps do: weather, yellow pages, photo sharing, viral videos and so on. I assume video, photos and entertainment apps would be most popular, but there is someone who will do anything. And that’s the beauty of an open environment.
If Microsoft Opens the Xbox Is an App Store for Apple TV Next? – Bits – Technology – New York Times Blog
I’ve been thinking about this a lot. It’s a huge opportunity.