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Less is still more

As the mobile app market has developed and matured, I’m seeing more startups create apps that are overly complex and loaded up with feature after feature.

The thought is basically that users are more sophisticated these days, expect more and can handle it.

I disagree. 

Yes, your users are smart. But they want to be delighted. Too many features can feel noisy. It’s like the app is screaming at you or suffering from an identify crisis. 

I would rather see the team put a stake in the ground before the data starts messing with you vision

As yourself, what do you want your product to do — and just do that.