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Less hustle, more care

As I was reading my tweets this morning, I came across this quote by Seth Godin, thanks to @swissmiss

We don’t need more hustle. We need more care and generosity.

Seth’s post is really great and I encourage you to read it. 

It’s a great sentiment. And reminds me of something that has been on my mind about the state of marketing in startup land. 

Somehow we have tacitly let growth hackers to work harder to satisfy some crazy set of KPI or management charts, instead of satisfying the user.

The next time you create a push notification for your customer, consider the motivation. Is it to help the user? Or is it to send them an unsolicted marketing.

Because if it’s merely the latter, well, it’s just spam.