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How content moves through a social network

Yesterday, this tweet of Ellie’s iPhone home screen spread a great deal. It received over 1600 2000 retweets and according to Twitter analytics it had over 180 240k impressions. It’s still being retweeted this morning. 

This photograph I took at Jackson Hole still gets reblogged on Tumblr. Now at 23k notes. 

I typically don’t get anything like close to those numbers on either network. 

Somewhere along the way they picked up steam and folks with a large number of followers must have retweeted and reblogged to get it moving. 

It would be cool if someone built a visualization product to see how content moves through a social network.