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Four things

I get asked with regular frequency what I look for as an early stage investor.

For me it’s four things.

  1. Are the founders extraordinary
  2. Do I love the product
  3. Is the vision compelling
  4. If I wasn’t a VC, would I want to work for the founders at the startup

That’s basically it.

These four things have served me well. The times I’ve made mistakes in this business is when I’ve wandered from it.