“Can I get Beats?”

Next month we are heading to Europe for our summer vacation.

I decided I was going to buy everyone in our household new headphones for the long flights.

Last night I told one of my kids about my plan and said to Ellie (age 12) let’s go online and pick them out together.

We started walking to the family Macbook in our kitchen and before opened the laptop Ellie said “can I get Beats headphones?” (n.b she’s never tried them on …. neither have I).

Lots of folks were scratching their heads when Apple acquired Beats for billions. I’m still not sure I get it completely.

But that brand is crazy strong and last night was a good reminder.