There are many reasons why some mobile apps take off and others do not. The team, user experience, timing, luck, network effects, speed and a lot more.
This post isn’t meant to be an exhaustive analysis of what makes a great mobile app.
But there are two things in particular that I’m fond of discussing with startups these days.
Make us proud
Are your users proud of their profile on your platform?
Since the earliest days, many users would add to their email signature things like “follow me on twitter @username”
To this day, I include my twitter handle in my signature. It’s way more compelling than “sent from my iphone” and i’m proud of my Twitter profile and my tweets.
I know people have that same proud feeling when they share their Instagram or Tumblr profile with others. It makes sense that Instagram would create web profile pages for their users. Make them even prouder of their work. Here’s my profile page on Instagram for example. I like the way it looks and feels.
You can see the same thing at Academia.edu. It’s a social network and platform for academics and research to publish their own research without going through gatekeepers or locking up their own information. Here’s Richard Price’s profile page on that service (richard is the founder and ceo). This is a page to be proud of. He can see his stats and other cool things. He can publish his work directly. This is in stark contrast to the status quo where researcher basically hand over the copyright of their own papers to a journal and the result is that the majority of the world is unable to access their work
Last week, I had the opportunity to have a “fireside chat” with Dennis Crowley who is the cofounder and ceo at Foursquare. We had a talk in front of the whole company and Dennis asked me a few questions and i took questions from the team. One thing Dennis asked me was why we invested in Foursquare in the first place.
I told everyone at the company mtg that I fell for Foursquare because it was this wonderful mix of fun and utlity. I hadn’t seen anything quite like it – especially on mobile. It was fun using the app and remains that way for me every day.
I feel the same way about Twitter’s new video product Vine. It’s a great way to share and consume videos for sure. But the thing about Vine that makes it really special for me is that it’s so much fun to create a Vine. It doesn’t feel hard or cumbersome like other mobile video sharing apps. It just feels fun to create.
Here’s one of my first creations on Vine. Please share your Vines in the comments. You can also find me on Vine by searching for ‘bijan’.
There are a variety of things to consider in your product plans. But I think these are two key things worth keeping in mind.
(disclosure: we are investors in twitter, tumblr, foursquare and academia.edu)