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One Cloud To Rule Them All ?

These days I’ve got my stuff in the cloud.

Or I should say clouds.

I’ve got stuff in iCloud (beta), Dropbox, Evernote, Simplenote, Crashplan, Google Apps, and others that I’m leaving out. 

At our partners meeting this week, we reviewed a few other startups that are building cloud lockers where my stuff could and will likely end up.

Andrew asked if we will continue to have a world where users have multiple cloud relationships or will one cloud rule them all. Will Amazon or Apple or Google be our single cloud provider? 

That question made me think of Fred’s post, One Graph To Rule Them All?.

No surprise, I agree with Fred’s view that one graph won’t rule them all. Our investments in exfm, foursquare, tumblr, twitter, etoro, boxee and svpply is backed by our belief multiple graphs are important to users.

Check out this post about a teenagers view of Tumblr vs Facebook. The comparison resonates with me and why people use both products everyday. 

I think the same rationale driving multiple graphs, leads me to believe that one cloud will not rule them all. The best experience for each activity tied to a separate cloud instance is what I want.

And I suspect it will come from various sources, apps and companies.