There is no question that Apple has done an amazing job promoting new products with video.
Take a look at the Smart Cover video and whether you are an apple fan or not, the quality of the story and the product are excellent.
Many young companies are also using beautiful, creative video to launch new products.
A few years back, Tumblr created this video to launch Tumblr v5.
Last year, Twitter released this video with the launch of #newTwitter.
And recently I saw this Jambox video which did a fine job showing me how the product works.
There are many ways to tell a story about your new product. But I’m appreciating the power of video to bring the message home.
one more thing: if you do choose to use video, make sure it works with mobile browsers