you are right and as a result seeing lots of things in payments, mobile, gaming, geo, q&a, etc etc.
one thing not on that “typical” list that I’m digging are startups taking what’s worked well in consumer web services (ie real time, social, profiles, cloud, simple/constrained services, minimum viable product, UE obsession) and bringing that to other markets like retail, fashion, health, careers/jobs, education and finance.