It’s always fun watching startups taking on big companies. It’s particularly true in the music industry.
The labels have banded together with YouTube and created Vevo. In a short period of time, Vevo has attracted a huge US audience (thanks to YouTube) but I don’t sense any community powering the service. Since their launch I haven’t found myself clicking over. Same thing with other music services powered by large companies. I just don’t use them.
Instead I use music services built by startups.
–We Are Hunted is a wonderful service. They tune into blogs, twitter, message boards, p2p networks and facebook and pick 99 top emerging songs. The user interface is a delight. There is also a Boxee app as well which I love.
–TheSixtyOne is stunning. You have to try it to believe how good it is. They changed their user interface and dropped a few things that I hope they add back (e.g. embeds). But overall i love the new UI and this service.
This isn’t meant to be a complete list. Just a quick post to get the point across. Startups show the way and it’s particularly true in the music world. I wish labels would embrace them.