Kudos to Ford and OMGPOP

Our portfolio company OMGPOP develops real time, social games. Their most recent game Hover Kart is off to a great start with well over 1million game plays in just over a week. Hover Kart is also integrated with OMGPOP’s Store where users can purchase virtual goods.

Today, Mashable wrote about Ford sponsoring Hover Kart in a very clever way. Using the “Konami Code”, players unlock a virtual Ford Fiesta car in Hover Kart that comes along with a bunch of special features.

Check out the full story on Mashable which also includes a video of a Ford Fiesta team member at the OMGPOP’s office in New York City.

Well done.