Bob Lefsetz doesn’t like the new Microsoft ad either

I shared my thoughts about the new MSFT ad over the weekend.

I subscribe to Bob Lefsetz “letters” and got this one today.

He nailed it.

—— Forwarded Message
From: Bob Lefsetz <>
Date: Mon, 30 Mar 2009 15:33:31 -0400
To: Bijan Sabet <>
Subject: Laptop Hunters

Stop lying.

The Web has a zillion sleuths just waiting to be activated, like that worm on your computer delineated on “60 Minutes” last night (PC-only, in fact), in order to verify the veracity of your statements.

Latest example?

Microsoft’s new “Laptop Hunters” TV campaign, in which an uber-attractive girl professes she’s not cool enough to buy an Apple laptop and goes for a cheaper Windows machine.

Within moments, it was revealed that “Lauren” was not an average person, but a member of SAG (Screen Actor’s Guild) recruited from Craigslist

Then, it was revealed that the computer she purchased was an old model with bad reviews

Then a Mac user offered to GIVE HER his own Apple PowerBook so she could see what she was missing.

In other words, if you think you can pull the wool over the public’s eyes, with your lame excuse denying the truth, you’re wrong.  The twenty first century is about transparency.  Reveal the facts, admit the truth and move on.  People today know life is complicated, mistakes and failures are part of the game.

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