How to think about your customers

I spoke to Dave Winer about a bunch of stuff today.

One of things I told him was that I loved the post he wrote yesterday – Why our customers are smart.

Dave makes the point that you have to assume your customers are smart otherwise they wouldn’t use or buy your product. And if they aren’t smart then, well, you have bigger problems.

Our customers really were the smartest people – we made products that you had to be smart to want. But I think every company has to feel their customers are the smartest, or else why bother coming to work?

Read the full post. It’s great.