In short, “resonance” is Twitter’s quality score, its measure of whether an ad is useful (Google uses clicks on ads in a similar fashion). That Twitter is including this feature is, to my mind, crucial - it means advertisers have to add to the conversation that is Twitter, or face losing their ability to insert commercial messaging into the Twitter stream.
Twitter To Roll Out “Promoted Tweets”: Initial Thoughts (Developing) - John Battelle’s Searchblog (via fred-wilson)
Source: fred-wilson
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