Extension.fm turns us into smart spiders
Whitney posted this as a comment to an earlier post I had the other day about comments funny enough. I thought it deserved it’s own attention.
It’s a wonderful description of the power and potential of our portfolio company ExFM.
In one sense, ExFM turns us into smart spiders. Each of us is going out there and actively crawling the web in search of music that interests us. Just by sitting back and watching what its users do, ExFM is searching out the incredibly odd musical corners of the Web: who’s posting psychedelic Swedish drone folk tracks? ExFM knows, and it knows who reblogged that track and who listened to it, too.
But because we’re *smart* spiders, ExFM can start to assign significance to the fact that you and I share some sites but not others. They can assign significance to the fact that a particular song is posted by ten of the sources in your library when normally there’s very little overlap. They can take this huge web of music being posted online and use [in the best possible sense of the word] you, me, and the rest of the user community as guides for understanding what’s happening and why.
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