Reviewing books and TV shows is easy; as easy as sitting in a chair and passing judgment. By contrast, reviewing new media is a headache. It can be humiliating. To jump in and post comments and make response videos requires a measure of enterprise and exhibitionism that critics rarely possess. Instead of skeptically inspecting a work of art or entertainment, only to pronounce on it from a carefully cultivated distance, you have to get mixed up in whatever you’re reviewing. There’s no way to maintain an ex cathedra advantage when you’re cavorting in a circus ring.
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