Why I like company blogs

These days more and more companies have blogs.

There are a lot of good ones out there. They are a great way to tell users & customers what you are thinking about, discuss new product ideas, explain mistakes, celebrate highlights and showcase things users are doing with your product. Best of all, you just feel closer to the company.

Just a few of my favorite company blogs right now:

I’ve always been a fan of Flickr’s blog.

Tumblr has a staff tumblelog up and it’s off to a great start. They are highlighting what Tumblr users are doing and share new Tumblr features and capabilities. And they are very transparent when things don’t happen as planned.

Twitter’s blog is excellent too. Take Ev’s post today about  “@replies”. It’s a thorough, honest & thoughtful piece on how to use it, why it’s confusing to some people and great to know that they want to make it even easier to use.

The Next New Networks blog is alive & fun. You can tell that they are proud of their work and it shows. 

I wish Apple had a company blog.

What other company blogs do you like?

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