The Google Brand
Apparently Google’s brand is considered the most valuable global brand.
I wonder if Google would have had the top spot if the analysis was limited to the US market.
There is no question that Google’s brand is incredible and for good reason. But here’s the thing: the day that some startup builds a better search engine, well, I’m switching. The day that Google’s gives me bad results, well, I’m switching that day too.
But there is something much more powerful about Apple’s brand. I’ve certainly bought my share of Apple products that disapoint – iMovie ‘08 & .Mac anyone?
But I am sticking by Apple as a shareholder and a customer. I have long term confidence in their products and their team. And that brand stands for product excellence to me.
And they are just so damn cool in Cupertino :)
