What distinguishes companies led by mercenaries from those led by missionaries? While the two might seem similar at first glance, they are in fact very different, Doerr points out. “Mercenaries are driven by paranoia; missionaries are driven by passion,” he says. “Mercenaries think opportunistically; missionaries think strategically. Mercenaries go for the sprint; missionaries go for the marathon. Mercenaries focus on their competitors and financial statements; missionaries focus on their customers and value statements. Mercenaries are bosses of wolf packs; missionaries are mentors or coaches of teams. Mercenaries worry about entitlements; missionaries are obsessed with making a contribution. Mercenaries are motivated by the lust for making money; missionaries, while recognizing the importance of money, are fundamentally driven by the desire to make meaning.”

an oldie but a goodie

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    i remember reading this a long time ago and loving it. still feel the same…
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