The dominant factor for the decline [in paid clicks] was Google’s design,” Lamberti told Epicenter at Search Marketing Expo in Santa Clara, California. “We’ve seen Google reduce its coverage [ads served per page] significantly over the last year, and it’s by Google’s design. Query growth [the percentage of search queries] is up 53 percent, year-over-year. [The] long-term prospects are extremely positive. I’m not saying that Google isn’t experiencing macroeconomic issues, but I just don’t think that report reflected that.
