Bijan Sabet

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Apple’s $700 mistake

Last week I purchased a new MacBook Pro

I opted for the 2.4ghz Core 2 Duo. It comes by default with 2 gigs of RAM and a 160 gig drive.

It’s a sweet machine.

I wanted to upgrade to 4 gigs of RAM since that is the max for this computer. Apple charges $700 for the extra memory. Crucial charges $140. I went with Crucial.

I think Apple is making a big mistake here.

It’s silly that Apple charges so much more for a commodity part like RAM.

But more importantly, Macs run so much better with tons of RAM. By charging $700 I suspect most people just leave their Macs as is with 2 gigs which really is suboptimal at best.

I bet if Apple charged even $200 they would see a lot more folks upgrade and love their Macs even more.

ps: some of my friends tell me that Apple is about to announce a new MacBook Pro based on Penryn. So I bought mine thru Amazon which has a better return policy than the Apple Store. I’ll save that for a future post ;) 

  • 4 years ago
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About

Hi, I'm Bijan and this is my personal blog. I live just outside of Boston. I grew up in NY and lived for nearly 10 years in the Bay area. I travel a ton.

I have 3 great kids and a wonderful wife, Lauren. And I am a partner at Spark Capital. Thanks for visiting!

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