As some of you may have heard, we recently invested in NYC based Inform Technologies. My partner Santo led this investment for Spark.
We have been thinking about various ways technology and next generation ad networks can help publishers. We believe Inform is going to play a big role in this opportunity.
What does Inform do?
Check out this CNN article.
The links for the main story and at the footer were automatically created by Inform software. No human intervention required. And the links go to related posts from CNN/Time Warner properties. If the publisher chooses it could find related posts from other properties as well. All of this content is rich, relavant and their readers love it. And it creates new valuable advertising inventory for the publisher.
The semantic web is an important idea. It’s really going to help publishers and their readers.
Inform is off to a excellent start with over 100 big publishers and growing.
We are delighted to be partners with Jim, Joe and the rest of the team at Inform.