Bijan Sabet

Facebook should immediately make Beacon 100% opt-in. Not because MoveOn is complaining—because the current system will drive users right out the door. The tiny minority of Facebookers who want to bombard friends with lists of the crap they buy—and friends who are actually interested in hearing about this—can elect to do so. The vast majority who don’t should never have to hear about this ridiculous concept again.