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Hello. My name is Bijan and this is my personal tumblelog powered by Tumblr. I work at spark capital. The best way to contact me is by email at bijan at sparkcapital dot com
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Picture of my kids
Hello. My name is Bijan and this is my personal tumblelog powered by Tumblr. I work at spark capital. The best way to contact me is by email at bijan at sparkcapital dot com
I met with a large advertising agency yesterday afternoon. It was a nice validation of everything we have been seeing in the advertising space. All boats seem to be rising.
The growth of ad networks has been tremendous. We are seeing new ad networks focused on vertical markets (hispanic, women, sports, auto, technology, games, etc). There are new ad networks focused on social media and video. New lead generation ad networks. New ad networks based on technology innovation. The list goes on. The pace has been breathtaking on many levels.
I like the ad network model a lot. It doesn’t make any sense for most publishers to have their own ad sales force. It’s expensive and hard. And I’m confident that the ad network growth will continue. There is no end in sight.
But I’ve been thinking more and more about the online publisher these days. While inventory growth and CPM rates are impressive for the ad networks — it’s not clear to me that publishers are getting their fair share of the pie.
Understandably the amount of choice for publishers creates confusion. Which ad network is best for me? And why? Maybe I should use many ad networks? How do I manage it? Am I getting a fair deal with my ad network partner(s)?
We need more innovation and creativity to help publishers now. They need it.
I think it’s big opportunity.